Planning debates

PPA Marketing consultants Colin Robinson and Tim Lucas are available for planning debates with strategic planners at individual agencies.

The debates are a chance to have an open and honest discussion with agency decision makers about whether magazines are being optimally used in planning schedules. The debates can also be used to identify clients to work on with each agency, involving the creation of bespoke solutions to meet their magazine and mixed media needs. 

The use of the NRS Accumulation Study data is also a prime topic during these discussions, and planners are encouraged to use this information to plan more effective magazine campaigns.

More than 90 agency meetings and strategic planning debates have been held to date and will continue to be held for the remainder of 2006 and throughout 2007.

To arrange a debate, email Colin Robinson.