Planning in magazines - free agency training

Book your place and learn how to effectively plan in magazines.

A half-day interactive session intended for agency planners (strategic and implementational) with a maximum of three years overall experience.

Over 60 planners have particpated in these debates since their launch in late 2007. Click here to see a selection of their testamonials.

2008 dates - Book now
Thursday 22 May 2.00pm - 5.30pm
Thursday 4 September 2.00pm - 5.30pm

The session will outline current planning practice in magazines, and contrast that with those employed in other major media. It will go on to explore and expand on an alternative, more productive and accountable way of planning in magazines, and challenge the traditionally-perceived view of the role for magazines in the communications mix.

The session will also cover:-

• Magazines as part of a mixed media plan.
• Use of time-planning software,

and look at the implications for magazine planning of:-

• Econometric modelling
• Effective Frequency
• Short Term Advertising Strength (STAS)
• Recency Theory

Details from emma.harvey@ppa.co.uk at PPA on 020 7400 7567.

Client Magazine Workshops
Discover the branding power of magazines

Designed specifically for advertisers, PPA Marketing's free Magazine Workshops show how to reach more consumers and increase the impact of brands without increasing investment.

Want to maximise the ROI for your brands and discover what an essential part magazines are to a campaign? Good!

This invaluable half-day session has been created specifically for marketing and/or product managers and will look at:

The revolution in magazine planning
Media planning in magazines has long been less rigorous than in other media. New research allows better planning and better results.
The Implications
What changes to your media deployment should you investigate/make in the light of these new insights?
Creating Impact
Engagement, consumer control and how to get creative to get great results
Engaged Reach
In a world of interruption, magazines remain an oasis of engagement. Trust, relevance and control means that magazines are the medium of “Engaged Reach”.
A fresh approach to magazine creativity
This includes a process for getting the best from magazines and thinking about magazines creatively.
Creative workshop
Each group will receive a brief for a product and ad campaign in a particular magazine and have 25 minutes to use the process outlined during the day to develop one creative idea that they feel will help answer their brief.

Agency planning teams are also welcome to attend these sessions.

Details from colin.robinson@ppa.co.uk at PPA on 020 7400 7563