Guy Consterdine is principal consultant at Guy Consterdine Associates, a consultancy which specialises in media research, with particular emphasis on print media.
Among other current assignments, he is research consultant to PPA. Other reports he has written for PPA include ‘Measuring Advertising Effectiveness’, ‘The Essential Medium: decision makers usage of B2B magazines’ and ‘The Vital Investment: why it pays to advertise in B2B magazines’. These, and a range of his other published work, can be accessed via his website (address below).
Guy has many years’ experience of consumer and business magazines, both as a consultant and in various roles within publishing houses and advertising agencies. Before founding his consultancy he was Director of Research at International Thomson Publishing Ltd, at that time one of the leading UK magazine publishers, with a large array of consumer and B2B titles. Prior to that he was Marketing Services Manager at Times Newspapers Ltd.
He began his career in major advertising agencies, where his roles included Media Research Manager, International Media Manager, and Media Group Head. In the latter function he was responsible for the media planning on many of the agency’s accounts. During this period he served as Chairman of the Media Research Group.