PowerPoint presentations
Click on one of the slides to download the relevant presentation. Notes are included in each presentation.
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The case for magazines - mixed media scheduling of magazines and television
- Increased effective reach of target market
- Communication benefits
- Consistency of advertising presence
- Improved advertising awareness
- Product sales
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Return to spender - Consumer magazines and ROI
- Return as delivery
- Return as awareness
- Return as sales
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Communication
- The changing nature of effective communication
- The role of magazines with consumers
- The consumer view of magazine advertising
- The evidence that communication in magazines works
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