Magazine advertising
'How Magazine Advertising Works' is a PPA Marketing research report that describes magazine advertising in its entirity and provides UK and international evidence to support every step of the account.
The following aspects of magazine advertising are examined:
- The Reader Relationship
- The Advertiser Relationship
- Evidence that Magazines Sell Products
- Channel Planning: Positioning magazines within the total media landscape
- Mixed-Media Advertising: The effectiveness of combining magazines and television
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You can download the report in its entirety as a pdf.
How Magazine Advertising Works was written by Guy Consterdine. Email Guy Consterdine or visit his website at: www.consterdine.com