Helping you make the most of magazines
Magazines make a difference.
PPA Marketing's advocates consist of around 80 senior sales executives from across the major publishers. Their job is to focus on clients' business objectives and work with agencies to illustrate the return on investment that magazines can offer.
An advocate can help you - click here to see a full list of Advocates
Advocates are trained on:-
- Consumer buying systems
- Marketing objectives
- ROI
- Communications
- Mixed media scheduling
Magazine Advocacy will demonstrate that the addition of magazines to a media schedule will, at no extra cost:
- Increase total campaign ratings, campaign longevity and coverage of purchase cycles.
- Improve the distribution of frequency, minimising wastage and increasing total effective reach.
- Improve the campaign's communication and consumer impact.
- Significantly improve coverage amongst light TV viewers.
To make an appointment with an advocate or PPA Marketing representative, please email Colin Robinson or phone him on 020 7400 7563. Alternatively, contact one of the advocates directly.