Advertising Resource Centre
Presentations
The case for magazines - mixed media scheduling of magazines and television
Return to spender - consumer magazines and ROI
Communication - the changing nature of effective communication
Evidence that magazines sell products
Magazines combined with other media
Latest reports
Communication Uncovered - 15 Dec 2005 [pdf]
Planning Uncovered - 31 Aug 2005 [pdf]
How Magazine Advertising Works - 01 Aug 2005 [pdf]
See also www.hmaw.net
Sales Uncovered - 04 May 2005 [pdf]
Stop/Watch (Belgium) - everything on the impact of advertisements in magazines - 01 Jan 2005 [pdf]
How Magazine Advertising Works
The purpose of this area of the website is to set out a description of how magazine advertising works and to support every step of the account by citing research evidence. more