Welcome
Welcome to the PPA Marketing website, designed to provide a deeper insight into the nature of advertising in consumer magazines.
Click here to find out more about PPA Marketing, why it was formed, its goals and initiatives.
Latest news
Challenging ABC results, but market remains stable
PPA Marketing award deadline extended to FRIDAY 15 AUGUST
So, which is the best British magazine cover of all time?
Magazines seen as mood enhancers
New on the site
Magazine advertising Frequently Asked Questions
Answers to some of the most common magazine planning and advertising questions.
Communication Uncovered - This booklet explores the changing nature of communication as consumers react to increasingly busy lives. It examines the view consumers have of advertising in magazines, how it works and what evidence there is of effective communication. Find out more
"Planning Uncovered will affect the way we measure and push magazines up the food chain. Agencies that do not take it up will be at a serious disadvantage."
John Billett - Chairman, Billetts
Find out more
"I have just received my copy of How Magazine Advertising Works and wanted to thank you- a fab bible of research. "
Priscilla Rogan - Media Director, Chanel
Click here to find out How Magazine Advertising Works
Download presentations detailing The Case for Magazines, Return to Spender (ROI) and Communication.
More
Talking Magazines
Talking magazines is a video produced by PPA to promote the power of magazines. It features top figures in the magazine and advertising world – including Sir Martin Sorrell and ZenithOptimedia’s UK chief executive Antony Young – extolling the virtues of magazines.
View Talking Magazines
