Business and professiona media
For more information on this sector visit www.professionalmedia.info
Vital industry
- The business information and professional media industry turns over an estimated £17.3bn per annum
- 5,142 professional magazines are published in the UK by around 1,400 companies
- Professional magazines generate estimated revenues of £3.4bn
- Professional magazine publishers employ some 66,000 people
- 70 per cent of titles are circulated free through controlled circulation, resulting in a highly targeted readership
For a portrait of the UK business information professional media sector download Connecting Business 2005, a report prepared by PPA Professional based on a survey commisioned by The Business Information Forum (BIF).
Essential reading
“If I didn’t read them I wouldn’t know what’s going on”1
- 71 per cent of decision makers believe that B2B magazines are essential reading1
“I would be lost without my business publications”2
-
83 per cent of managers would recommend to people starting a career in their sector to read the business publications1
“With the information we gather from the publications, we can determine if we are on the right track or if we need to change direction.”2
1Source: The Essential Medium – PPA
2Source: The Power of Business Magazines- PPA
Universal
- 87 per cent of decision makers use B2B publications regularly for work purposes, more than any other medium 1
- Business titles have more reach than any other medium, including websites, conferences, exhibitions, newspapers and direct mail
- They reach almost all decision makers in all markets, all disciplines and at all levels of seniority
- In some sectors, B2B magazines are read by almost everyone, for example:
95 per cent of farmers read at least one farming publication3
92 per cent of hospital doctors read at least one of their medical journals4
Sources:
3 - Agridata Snapshot Readership Survey 2002
4 - Hospital Media Survey 2001, conducted by Taylor Nelson Sofres