Readership

Top line readership data - NRS

Quality of reading - QRS
View data from the Quality of Reading Survey

Almost everyone reads magazines:

Some 77 per cent of adults - 82.3 per cent of women and 71.3 per cent of men - read one of the 170 or so cosumer magazines measured by NRS.*
Nearly all (99 per cent) business decision-makers read business magazines as a way of keeping up-to-date with their industry, more than any other medium.
Magazine readership is heaviest among key demographic groups such as ABC1s (81.3 per cent read a magazine measured by NRS).
The average paid for magazine is read for 54 minutes.
Only a few general interest magazines - such as the TV listings titles - have reader profiles that closely mirror the population profile.
This reflects the strongly targeted nature of the medium.

For more information about the National Readership Survey visit the NRS website.

If you are a magazine publisher and you would like to know more about getting your title measured by NRS please email Dylan Griffiths.

* These figures relate to the 170 or so magazines on the NRS (out of more than 3,200 consumer magazines published in the UK).