Main media advertising expenditure trends 1995-2004 (£m at current prices)
| |
1995 |
1996 |
1997 |
1998 |
1999 |
2000 |
2001 |
2002 |
2003 |
2004 |
2005 |
| All magazines |
1,430 |
1,601 |
1,766 |
1,918 |
1,922 |
2,020 |
1,981 |
1,873 |
1,832 |
1,901 |
1,891 |
| Consumer magazines |
533 |
583 |
660 |
709 |
727 |
750 |
779 |
785 |
784 |
819 |
827 |
| Profesional magazines |
897 |
1,018 |
1,106 |
1,209 |
1,195 |
1,270 |
1,202 |
1,088 |
1,048 |
1,082 |
1,064 |
| National newspapers |
1,433 |
1,510 |
1,650 |
1,824 |
1,991 |
2,252 |
2,062 |
1,930 |
1,902 |
1,974 |
1,915 |
| Regional newspapers |
1,963 |
2,061 |
2,237 |
2,389 |
2,483 |
2,762 |
2,834 |
2,878 |
2,962 |
3,132 |
2,994 |
| Television |
2,664 |
2,857 |
2,150 |
3,426 |
3,673 |
3,950 |
3,525 |
3,690 |
3,722 |
3,955 |
4,097 |
| Outdoor & transport |
378 |
426 |
500 |
563 |
595 |
697 |
677 |
701 |
786 |
848 |
897 |
| Radio |
271 |
309 |
354 |
418 |
464 |
536 |
487 |
492 |
526 |
545 |
521 |
| Internet |
|
|
|
|
|
|
166 |
197 |
408 |
653 |
1,131 |
| Total |
8,139 |
8,764 |
8,657 |
10,538 |
11,128 |
12,217 |
11,732 |
11,761 |
12,138 |
13,008 |
13,446 |
Source: Advertising Association 2006 |