PPA Marketing's Revolution campaign
PPA Marketing's Revoultion campaign was launched in 2007. It's aim? To encourage agencies and clients to re-think magazines and their central role in an evolving communications landscape.
For an overview of the thinking behind the campaign, click on the cover of the brochure to your left.
Since its lauch the campaign has produced a raft of new research looking at where magazines contribute in an evolving digital age.
Two new pieces of research from the Revolution campaign are Magazines drive online and Targeting influentials: a Word of Mouth study both of which can be accessed below.
 |
 |
The arguments surrounding planning in magazines remain an ongoing issue for PPA Marketing and the publishing industry as a whole.
To that end we produced Passion & Power: a fresh approach to planning as a further part of the Revolution's campaign activity.
The booklet aims to give new help to planners faced with the challenges of getting brand messages across effectively in an era of growing advertising dilution.For futher details on all our available, content, please visit our main site at www.ppamarketing.net.