Research
Traditional media more effective than digital
04 Jul 2008
Print advertising has most positive impact on consumers
23 Jun 2008
UK women look to media for 'me time' and advice
01 May 2008
Targeting influentials - A study of Word of Mouth
18 Mar 2008
Magazine advertising 'the most engaging and relevant'
30 Jan 2008
Women stick with magazines for ‘me time’
15 Nov 2007
Magazines, TV and online increase purchase intent
20 Oct 2007
Magazines dominate online purchase says PPA Marketing and Dynamic Logic research
19 Oct 2007
Magazines drive online
28 Sep 2007
UK magazine market up 2.1 per cent annually reports PWC
13 Sep 2007
Passion and Power
10 May 2007
How Magazine Advertising Works
08 Aug 2006
Magazines Uncovered
01 Dec 2005
Communication Uncovered - Using magazines to boost campaign performance
01 Dec 2005
Planning Uncovered - Using magazines to optimise planning targets
01 Aug 2005
Sales Uncovered - Using magazines to boost sales and deliver return on investment
04 May 2005
StopWatch - everything on the impact of advertisements in magazines
01 Jan 2005
Delivering engagement - how magazines deliver engagement to their readers - and their advertisers
31 Oct 2004
The life of a magazine
20 Mar 2004
Creative format, premium impact - how readers interpret magazine advertising space
01 Jul 2003
Take a fresh look at print
15 Jun 2002
Absorbing Media - a rough guide to media usage
01 Jun 2002
Magazine advertising effectiveness - pre-testing and monitoring the effectiveness of magazine advertising
01 May 2000
Proof of performance II
01 May 1998
Proof of performance 1
01 May 1997
AdTrack - groundbreaking effectiveness study from Millward Brown and IPC Magazines
18 Dec 1994
