PPA Marketing

Research

Nielsen research debunks myth that teens are disengaged from traditional media
01 Jul 2009

IPC Media Magazine Planning Awards
29 Jun 2009

Top agencies & advertisers with consumer magazines in 2009
29 May 2009

PPA Research Update: Magazine Advertising in a Recession
27 May 2009

PPA Research Update: 30 of the best magazine advertising case studies
08 May 2009

NRS Training 27 May 2009, 9.30-12.30am - Book your place now!
27 Apr 2009

PPA Research Update: Top media agencies & advertisers in 2008
23 Apr 2009

Kellogg's launches cereal without TV for first time
07 Apr 2009

PPA Research Update: Magazines the number one medium for health and beauty
06 Apr 2009

WARC Creativity in Advertising 2009 Conference: Accountability versus Creativity
02 Apr 2009

PPA Research Update: Latest consumer magazine insight launched
17 Mar 2009

PPA Members Call for Information: Social Contribution of Magazines
13 Mar 2009

PPA Research Update: Latest NRS figures reflect ABC trends
26 Feb 2009

PPA Research 'blog of the week': Advertising in specialist magazines comes of age
19 Feb 2009

Advertising expenditure is forecast to recover
19 Feb 2009

PPA Research Update: Consumer magazine facts and figures for 2009
17 Feb 2009

MediaWeek Podcast - Magazine ABC Special
16 Feb 2009

PPA Research Update: Latest ABC figures show the attraction of soaps, hobbies and cash
13 Feb 2009

PPA Research 'blog of the week': First magazine on iTunes
29 Jan 2009

PPA's research contribution to AA's 'Children's wellbeing in a commercial world' report
29 Jan 2009

PPA Research 'blog of the week': BusinessMedia.co.uk
22 Jan 2009

Deloitte analyses top media trends and new business models for 2009
22 Jan 2009

PPA Research 'website of the week': foliomag.com
08 Jan 2009

Magazines drive digital influencers according to study
18 Dec 2008

PPA Research 'website of the week': trendwatching.com
18 Dec 2008

South London teenagers talk sex, relationships and new media with PPA Research & TMAP
05 Dec 2008

DCSF assesses the impacts of the commerical world on children's wellbeing
26 Nov 2008

Traditional media more effective than digital
04 Jul 2008

Print advertising has most positive impact on consumers
23 Jun 2008

UK women look to media for 'me time' and advice
01 May 2008






Targeting influentials - A study of Word of Mouth

18 Mar 2008

PPA Research 'blog of the week': Unblocking the digital magazine renaissance
27 Feb 2008

Magazine advertising 'the most engaging and relevant'
30 Jan 2008

Women stick with magazines for ‘me time’
15 Nov 2007

Magazines, TV and online increase purchase intent
20 Oct 2007

Magazines dominate online purchase says PPA Marketing and Dynamic Logic research
19 Oct 2007

Magazines Drive Online
28 Sep 2007

UK magazine market up 2.1 per cent annually reports PWC
13 Sep 2007

Passion and Power
10 May 2007

How Magazine Advertising Works
08 Aug 2006

Magazines Uncovered
01 Dec 2005

Communication Uncovered - Using magazines to boost campaign performance
01 Dec 2005

Planning Uncovered - Using magazines to optimise planning targets
01 Aug 2005

Sales Uncovered - Using magazines to boost sales and deliver return on investment
04 May 2005

StopWatch - everything on the impact of advertisements in magazines
01 Jan 2005

Delivering engagement - how magazines deliver engagement to their readers - and their advertisers
31 Oct 2004

The life of a magazine
20 Mar 2004

Creative format, premium impact - how readers interpret magazine advertising space
01 Jul 2003

Take a fresh look at print
15 Jun 2002

Absorbing Media - a rough guide to media usage
01 Jun 2002

Magazine advertising effectiveness - pre-testing and monitoring the effectiveness of magazine advertising
01 May 2000

Proof of performance II
01 May 1998

Proof of performance 1
01 May 1997

AdTrack - groundbreaking effectiveness study from Millward Brown and IPC Magazines
18 Dec 1994

Search Research
PPA Jobs - Jobs in magazines, media & publishing