Planning issues
Channel planning - positioning magazines within the total media landscape
16 Aug 2006
The case for magazines - mixed media scheduling of magazines and television
16 Aug 2006
Engagement - a work-in-progress model
07 Aug 2006
Magazines and communication by consent
11 Jul 2006
Planning Uncovered - using magazines to optimise planning targets
01 Aug 2005
Delivering engagement - how magazines deliver engagement to their readers - and their advertisers
31 Oct 2004
Magazine advertising effectiveness - pre-testing and monitoring the effectiveness of magazine advertising
01 May 2000
