News
Magazines seen as mood enhancers
17 Jul 2008
Magazines are seen as mood enhancers, a treat and as a form of relaxation according to the IPA’s TouchPoints 2 survey.
Best performing print ads identified
03 Jul 2008
GfK Starch Communications, a specialist in print advertising research in the U.S, has developed an "engagement index" to help identify the best-performing print ads out there.
Magazine advertising to increase 7.4 per cent by 2010
03 Jul 2008
Ad expenditure in magazines will grow 7.4 per cent globally by 2010 according to ZenithOptimedia in new forecasts out this week. Next year will see a 3.7 per cent growth despite the world facing an uncertain economic future.
Traditional more effective than digital media
03 Jul 2008
Traditional media is more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to U.S research revealed this week.
Win recognition and cash with a PPA Marketing award
26 Jun 2008
There are only six weeks to go until the closing date for entries to be in with a chance of winning a PPA Marketing award. For the first time, entrants this year will also win a cash prize alongside the gong for their mantlepiece.
3.5 million votes cast for launch of NME Radio
26 Jun 2008
The launch of NME Radio this week saw a staggering 3.5 million votes cast to decide the first ever track to be played. It was believed the impressive figures were due to users showing how passionate they are about music, and their favourite bands.
