Mixed media

Attitudes to media: information content and tailoring to users’ needs

Attitudes to the advertising in each medium

Other activities while using media
Share of attention

Magazines and the internet
Experiencing the media
Experiencing the advertising

Magazines and the internet
The website experience
Magazines and web cross-referencing each other
Digital magazines and the internet
Sources of information about computers and digital products

Magazines and promotions
Promotions work harder accompanied by magazine advertising
How profitable are promotions?