Events
Regional magazines summit
03 Oct 2008
The UK’s regional magazine industry is an important and developing sector, with more than 300 different magazines. PPA’s first regional magazine event looks at the opportunities for regional magazine publishers in this challenging economic climate. Speakers include PR guru Max Clifford and Nicholas Coleridge of The Condé Nast Publications.
Think Again: PPA Marketing's Magazine advertising conference
02 Oct 2008
Magazines are more relevant and working harder for brands today than ever before. Indeed consumers now spend 57% more on magazines than they did ten years ago despite the wealth of free information now available to them. It is time to re-think magazines and let them be effective and powerful vehicles for your brands.
Agencies and advertisers are invited to hear four experts reflect on connecting and communicating with consumers in today's evolving media landscape. Book your place now.
Strengthening brand identity with paper and print quality
08 Sep 2008
Reader perceptions of printed magazines and the effect of paper and print quality on brand perception. This half-day seminar, free to PPA members, will be about how publishers can strengthen brand identity, based on the experience of the magazine paper supplier, M-real and its Reader Preference Research which began in 1998.
Know Your Medium
08 Sep 2008
- 17 Nov 2008
Following the Knowledge Audit, ever year, PPA Marketing offer a course called Know Your Medium. The course is aimed at bridging the gaps of knowledge found in the Knowledge audit conducted by member sales staff.
