Communication

Take a fresh look at print
A collection of case histories and other evidence that supports the argument that print advertising should play a central role in all intergrated marketing communications.

Absorbing Media
A study into consumers' media usage and attitudes, providing new evidence on advertising effectiveness. Conducted by NFO WorldGroup.

Action as a result of seeing magazine advertisements

Sales uplift and ROI : “Sales Uncovered”
How the analysis was done
11.6% uplift in sales value
18.1% uplift in sales volume
Uplift in market share
Winning new customers: brand penetration & weight of purchase 86
ROI: return on investment of £2.77
Summary
“Proof of Performance” I & II

More case history evidence that magazine advertising sells
UK evidence
International evidence
FIPP (International Federation of the Periodical Press)