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Magazine revolution

Scaleable engagement Relevance & trust Word of mouth How to plan magazines Magazines & television Targeting attitudes Integration

FAQs Ad effectiveness Our readers Research Creativity in magazines Planning issues Presentations How magazine advertising works Case studies Data and trends

Agency and client debates Planning debates Knowledge audit E-alerts

Events and awards

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Ad effectiveness

Communication

The Advertiser Relationship: magazines' effectiveness as an advertising medium
Communication Uncovered - Using magazines to boost campaign performance
Communication - the changing nature of effective communication
8 slides on how magazines communicate
StopWatch - everything on the impact of advertisements in magazines
Absorbing Media - a rough guide to media usage

Sales

Evidence that magazines sell products
Sales Uncovered - using magazines to boost sales and deliver return on investment
Sales Uncovered - Using magazines to boost sales and deliver return on investment
Take a fresh look at print
Proof of performance II

Magazines & mixed media

Magazines, TV and online increase purchase intent
Mixed-media advertising: the effectiveness of combining magazines and television
Magazines combined with other media - presentation

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Be inspired by great print ads